Real Contractors. Real Numbers.

Michael launched Mizo Electric as a brand-new business in Del Mar, California. In the first six months of being in business, Mizo generated close to $500,000 in revenue — Michael's number, and a strong start by any measure. The website and online presence gave a new company instant credibility.

The visibility keeps building. On Local Falcon grid scans for "electrician," Mizo's average map rank improved from 15.43 to 8.12 between August 2025 and June 2026 — the only keyword tracked, and it moved the right direction. Monthly Google search impressions grew from 978 to 8136 over the same stretch.

The site is pulling its weight too: 14 real form leads tracked in the last ~90 days — spam filtered out — with monthly sessions up from 106 to 145. For a young company in a competitive San Diego-area market, that's a foundation built for long-term growth.

Whitney Pennington runs a family-law and estate-planning practice in Abingdon, Virginia — a small town where most new clients start with a Google search for an attorney nearby. When the firm started with Adapt in 2022, the job was simple to state and hard to do: be the obvious first call in its corner of southwest Virginia.

Adapt maintained the firm's website and ran the ongoing local SEO — content, Google Business Profile work, and map-rank tracking across 16 keywords — through a multi-year engagement.

The map keyword 'divorce lawyer near me' moved from an average rank of 8.83 to 1.31, finishing at 100% Share of Local Voice across the scan grid. Organic Google clicks grew from 74 a month to 136, and monthly site sessions went from 134 to 845.

In one recent ~90-day window, the site logged 70 real contact-form submissions (spam filtered out) and 159 click-to-call taps. The engagement has since wrapped up, but the numbers show what steady local SEO does for a practice that lives on nearby searches.

Loren Moody runs Range Water Conditioning out of Grand Rapids, Minnesota, handling water treatment for homes across northern Minnesota — softeners, filtration, the works. Up there, bad water is a fact of life, and homeowners are actively looking for someone who can fix it.

Loren is on monthly marketing with us: ongoing SEO and content on the website, plus steady work on his Google Business Profile across his locations. We track everything, so the results below are measured, not guessed.

The website is busier than it's ever been. Monthly sessions grew from 715 to 2,172 — three times the traffic — and in the last ~90 days that traffic turned into 76 real form fills (spam submissions filtered out) and 51 phone-call clicks. That's a full pipeline for a water treatment company.

Around Grand Rapids, his average map ranking improved from 7.1 to 3.0 across the grid we track. One example of what focused work looks like: for 'fluoride removal,' he went from position 21 — effectively invisible — to #1 on the map in about a month.

Jeremiah Patton runs Beloved Built, a remodeling company in Tucson, Arizona — kitchens, bathrooms, whole-home work. Tucson remodeling is competitive, and remodel jobs are big-ticket: one good lead can be worth tens of thousands. Missing from Google is expensive.

Jeremiah runs the full setup with us: monthly marketing on the website, Local Services Ads, and Google Ads. SEO builds the long-term foundation while the ads keep the phone busy in the meantime — each channel covering the other's weak spot.

Fifteen months of search data later, monthly Google clicks grew from 62 to 94, with a peak of 115 clicks in May 2026. Monthly impressions more than tripled, from 1,994 to 6,624 — Beloved Built simply shows up for far more searches than it used to.

The number Jeremiah cares about: in the last ~90 days, the website produced 86 real form fills (spam filtered out) and 25 phone-call clicks. For a remodeler, that's a pipeline.

Derrick Barnes runs D. Barnes Excavating out of Drayden, Maryland. Excavation isn't a high-volume search trade — nobody googles an excavation company until they've got a job that needs one. So the whole game is being the first name people see when that day comes.

Derrick isn't on a big marketing package. He's on our maintenance plan — we keep the site fast, healthy, and current, and keep his Google presence in order. Steady upkeep, not a monthly retainer with a pile of deliverables.

On the map, that steady work added up. His average grid ranking went from 8.3 to 2.0, and his share of local voice climbed from 2.0% to 79.6%. For 'excavation company near me' he moved from position 8.71 to 1.9 — top of the map across his service area.

Search volume is small in this trade, and we won't pretend otherwise — monthly Google clicks went from 5 to 12, with impressions up from 1,790 to 6,477. But those few clicks are the right ones — the kind that turn into high-value jobs.

Ryan Bingham runs PureBath / Tri State Bath & Kitchen out of Huntsville, Alabama — bath and kitchen remodels for homeowners across the area. In remodeling, a website that just sits there is a brochure. A website that produces form fills and phone calls is a salesperson.

Ryan is on our maintenance plan: we keep the site fast, secure, and current, and keep his presence on Google in order. Not a heavy retainer — steady upkeep on a site that's already built to convert.

We measure it by what actually turns into work. In the last ~90 days, the website logged 64 real form fills (spam filtered out) and 95 phone-call clicks — that's a steady stream of homeowners reaching out about real projects.

Visibility is moving the right direction too: monthly search impressions grew from 3,212 to 5,582 over eighteen months of data. But the conversions are the story here. The site isn't just being seen — it's getting Ryan contacted.

Michelle Blomquist's Precision Yard Services builds landscapes and retaining walls out of Jordan, Minnesota. Landscaping is seasonal and competitive — when a homeowner starts planning a spring project, you either show up in their Google results or you never hear about the job.

Adapt maintains the website and runs the ongoing SEO — keeping service pages sharp, the content current, and the site earning its way up the organic results month after month.

Over 18 months of tracking, organic Google clicks went from 29 a month to 77, peaking at 99 clicks in April 2026. Monthly site sessions grew from 164 to 263. And in the last ~90 days alone, that traffic turned into 56 quote-form submissions and 35 click-to-call taps — real leads, with spam submissions filtered out.

Angel Rodriguez runs AR Remodeling Group out of Logan Square in Chicago. Remodeling in a city that size is about as competitive as it gets — every neighborhood has a dozen contractors fighting for the same searches, and showing up isn't optional. If you're not on page one, the phone doesn't ring.

Adapt handles Angel's monthly marketing and his Local Services Ads. The work isn't flashy: service pages built out for the jobs he actually wants, the site kept fast and current, the Google Business Profile kept active, and monthly tracking so nobody's guessing what's working.

Monthly Google Search clicks went from 9 to 20 — more than double — and monthly impressions climbed from 8,538 to 11,916. The best month yet was March 2026 at 25 clicks. Monthly site sessions are up too, from 209 to 254.

The number that matters most: 69 form submissions in the last ~90 days — and that's after filtering out spam, so it counts only real homeowners filling out the quote form, not bots and not browsers.

Nemecio Luna runs Diamond Fence Corp out of Palatine, Illinois, building fences in Chicago's northwest suburbs. Before Adapt came on at the end of January 2026, the website averaged 34 clicks a month from Google search. Decent bones, nobody working on them.

Diamond Fence is on monthly marketing — ongoing SEO and steady website work, month in, month out. The unglamorous stuff most agencies promise in the pitch and quietly drop after the first invoice.

Within a few months, Google clicks averaged 55 a month, with April 2026 hitting 66 — the best month on record. Monthly website sessions went from 447 to 507.

The numbers that matter to a fence contractor in build season: 46 real form submissions (spam filtered out) and 65 click-to-call taps tracked in the last ~90 days. That's homeowners reaching out, not vanity traffic.

Giovanni Rivera runs Gio's Metal Works out of North Hollywood — custom metal fabrication, fencing, gates, welding repair. In a market as crowded as Los Angeles, a shop like his lives or dies on whether the right people can actually find him when they search.

Adapt keeps the website on its maintenance plan: fast, secure, and working — no broken forms, no downtime eating leads. Nothing flashy. The point is a site that quietly does its job every day while Giovanni does his.

Over 18 months of tracking, organic Google clicks climbed from 15 a month to 32, impressions grew from 3,275 to 4,684, and monthly website sessions went from 281 to 424. In the last ~90 days alone, 48 real form leads came through the site — spam submissions filtered out of the count.

Aaron Lundy runs Lundy's Landscaping Services out of Chilhowie, Virginia — landscaping and tree work across a rural stretch of the I-81 corridor. Out there, the service area is wide and the towns are small, so showing up on Google across the whole region is the difference between a full schedule and a slow week.

Aaron is on Adapt's Foundational Marketing System — the website, local SEO groundwork, and Google Business Profile work that gets a contractor found. When map tracking started in January 2022, Lundy's averaged rank 8.1 across the local map grid for 'landscaper near me.' By March 2024 it was 1.1 — effectively #1 everywhere on the grid.

The clicks followed. Over 18 months of Search Console tracking, organic Google clicks went from 23 a month to 44, peaking at 73 in June 2025. And in the last ~90 days, the site produced 30 real quote forms and 36 tap-to-call clicks — spam submissions filtered out of the count.

Michael Lafisca runs Bear Door Services out of Uniontown, Pennsylvania — garage doors for homeowners across his corner of southwestern PA. Garage doors are an emergency trade half the time: when a spring snaps or a door won't close, people search Google and call whoever shows up.

When Michael started with us in late 2024, his website was averaging 15 clicks a month from Google search. We put him on monthly marketing — ongoing SEO and content work on the site — and got him running on Local Services Ads alongside it.

Eighteen months of data later, the site averages 52 clicks a month from Google, and monthly impressions grew from 1,635 to 4,406 — more than two and a half times as many searches where Bear Door shows up.

More important than clicks: in the last ~90 days the website logged 27 real form fills (spam submissions filtered out) and 14 phone-call clicks. That's the part Michael actually feels — the phone ringing and the inbox filling up.

Buffalo Home Remodeling runs water-damage restoration, mold remediation, and remodeling out of Houston — the kind of urgent, high-value work where being the first call matters. We managed their Google Ads from 2021 through 2025, running two campaign types side by side: a Google Search campaign and Local Services Ads (the "Google Guaranteed" ads at the very top of results), both targeting exactly the services they asked us to win — mold remediation, water damage, and bathroom remodels.

The Local Services Ads delivered 488 tracked leads, and they grew year over year — from 48 in 2023 to 152 in 2024 to 288 in 2025 as we scaled the campaign. 88 of those leads turned into booked jobs, with mold remediation and water-damage repair driving the bulk of the demand. The Search campaign kept the pipeline full alongside it: in one reported month it turned 9,500 impressions and 289 clicks into 15 tracked conversions.

Because Local Services Ads bill per lead, we actively disputed spam and out-of-area calls on Buffalo's behalf — 127 leads were credited back or never charged, keeping their cost-per-real-lead down. The result was a steady, scalable pipeline of the exact emergency-restoration jobs they wanted.

Marc Ahoude runs Royaume Renovations in Lynchburg, Virginia. When we started tracking his map rankings, the business sat at an average grid position of 11.6 across the service area. Nobody scrolls that far down the map — if you're not near the top of the pack, you don't exist.

Royaume is on our maintenance plan. No tricks — the site stays fast and current, the Google Business Profile stays active, and we keep score every month so the work answers to real numbers instead of promises.

Average map ranking across the service area went from 11.6 to 3.4 between the first and latest scans. Share of local voice — how often Royaume shows up on the map versus everyone else — went from 6.1% to 61.2%. Every keyword tracked long enough to measure improved. None got worse.

The searches that bring the work moved hardest: 'concrete contractor near me' went from an average position of 18.67 to 4.02, and 'concrete contractor lynchburg' from 4.55 to 2.84 with a 75.51% share of local voice. Google Search clicks followed, from 5 to 13 a month.

Henry Delbridge runs Wavelength Electrical Contracting in Melbourne, Florida — electrical work, generators, solar. Good trade, crowded market. In the winter of 2024–25, the website was averaging 11 clicks a month from Google search and showing up in about 2,598 searches a month. Not nothing. Not enough either.

Wavelength is on monthly marketing — ongoing SEO, content, and steady site work — plus Local Services Ads to catch the calls SEO can't reach yet. No silver bullet, just both engines running at once.

By spring 2026, monthly Google impressions had grown from 2,598 to 10,678 — more than 4x the visibility — and clicks went from 11 to 24 a month. Monthly website sessions climbed from 199 to 331. On the map side we'll be straight with you: not every keyword has moved yet. But the ones that did, moved hard — average map position for 'backup generator' searches went from 21 to 8.67.

Where it counts: in the last ~90 days of tracking, the website produced 31 real form submissions (spam filtered out) and 25 click-to-call taps. That's the phone doing what a website is supposed to make it do.

Christopher Echols runs Echols Electrical & Services out of Nesbit, Mississippi, working the DeSoto County area — Hernando, Southaven, the Memphis suburbs. Plenty of electricians chase that same work, so the job was simple to state and hard to do: show up when people nearby search for an electrical contractor.

Adapt handles the monthly marketing — SEO, content, and Google Business Profile work. On the map, the keyword that matters most moved the most: for 'electrical contractor near me,' Echols climbed from an average grid rank of 12.02 to 3.92 between August 2023 and March 2025. Three of the six keywords we track improved.

In search results, monthly impressions grew from 2,603 to 10,312 over 18 months of tracking, with clicks up from 20 to 29 a month — the best month yet was February 2026 at 39. And in the last ~90 days, 31 real leads came through the site's forms — spam submissions filtered out of the count.

Gabe Pico runs Greenway Technologies in Phoenix — commercial fire protection. This isn't a homeowner trade. His buyers are facility managers, GCs, and property owners, the sales cycles run long, and one signed contract is worth more than a month of one-off service calls. The job was getting Greenway in front of those buyers when they search.

Adapt handles the monthly marketing — SEO, content, and Google Business Profile work pointed at commercial fire protection searches across the Phoenix market. Most agencies treat B2B contractors like residential ones and chase raw lead counts. For a business like Gabe's, visibility with the right searchers is the metric that matters.

Over 18 months of tracking, monthly Google impressions went from 2,950 to 16,538 and organic clicks from 23 to 43, peaking at 65 in July 2025. Monthly sessions grew from 295 to 535. In the last ~90 days, 12 real inquiries came through — spam filtered out — and each one is a potential contract.

Julian Melgoza runs Accent Pro Painting out of Castroville, California. In January 2025, when someone nearby searched for a painter on Google Maps, Julian averaged position 9.8 across grid scans of his service area — and showed up in just 3.3% of local map results. Effectively invisible.

Adapt took over the website on a maintenance plan and ran Local Services Ads, with steady ongoing attention on how Julian shows up in local search. No giant retainer, no hype — just consistent work on the things Google Maps actually rewards.

By May 2026 his average map ranking across the service area was 4.5 — solidly in range of the map pack instead of buried below it. All 4 tracked keywords improved; zero worsened. For 'exterior painter near me' alone, his average map position went from 11.91 to 5.04.

His share of local voice — how often Accent Pro actually appears when locals search painter keywords across the grid — went from 3.3% to 57.7%. From a name nobody saw to the painter who shows up more often than not.

Irvin Gonzalez runs Fine Set Tile in Napa, California. For a small tile shop, nearly every job starts the same way: someone searches "tile installation company napa" and calls whoever shows up on the map. There's no second page to fall back on — you're either in the map pack or you're invisible.

Fine Set isn't a big-budget engagement. Irvin is on a maintenance plan — we keep the website healthy and the Google Business Profile working, and we track the map with Local Falcon grid scans: a grid of points around the shop, each one recording where Fine Set ranks in map results.

Two years in, both keywords we've tracked long-term improved and neither slipped. Average map rank across the grid went from 7.4 to 4.6 (lower is better), and Share of Local Voice — the slice of nearby map results Fine Set captures — grew from 5.1% to 54.8%.

The flagship move: "tile installation company napa" went from an average map rank of 6.14 to 1.79, with Share of Local Voice jumping from 6.12% to 93.83%. In plain terms — when someone in Napa searches that phrase today, Fine Set is the top map result almost everywhere on the grid.

Brent Harrod runs Harrod Heating and Air out of Willow Spring, North Carolina, serving homeowners south of Raleigh. HVAC is a pick-up-the-phone trade — when a system dies in July, nobody fills out a form and waits. The site's job is to get found and get the call.

Harrod is on Adapt's maintenance plan: we keep the website fast, secure, and working so it keeps doing exactly that. Over 18 months of tracking, organic Google clicks grew from 22 a month to 37 — with the best month, June 2025, hitting 93 clicks right in cooling season.

Monthly website sessions more than doubled, from 142 to 334. And in the last ~90 days, 35 real tap-to-call phone clicks came off the site — bot and spam traffic filtered out of the count. For an HVAC company, that's the number that matters: phones ringing.

Anthony runs Meridian Outdoor Lighting in Okemos, Michigan — landscape lighting, permanent outdoor lighting, and holiday installs. It's a seasonal business. When someone in the Lansing area decides they want lights up, they search that week and hire whoever's on the map. You can't be ranked in February for a December decision.

Adapt runs Meridian's monthly marketing and Google Ads — Google Business Profile work, content, and Local Falcon map tracking across five keywords. The map scans grid the area around the shop and record where Meridian ranks at each point, so we know exactly where the work is showing up.

Between April 3 and May 21, 2026, "holiday lighting installation" moved from an average map rank of 5.58 to 1.1 — Share of Local Voice went from 40.5% to 97.96%, meaning Meridian now owns nearly every map result on the grid for that search. "Permanent outdoor lighting" went from 3.35 to 1.13, also finishing at 97.96%.

It's early — not every keyword has moved yet, and two have slipped while the flagship terms took over the map. But the traffic tells the story: monthly website sessions grew from 183 in the first full tracked month to 819 in the latest, with overall Share of Local Voice up from 24.9% to 41.4%.

John Fontes runs Red Eagle Flooring in Wesley Chapel, Florida — tile, flooring installation, the works. The Tampa-area flooring market is crowded, and the map pack only shows three businesses at a time. Either you're in it where people search, or someone else gets the call.

The clearest long-run number is share of local voice — the slice of total Google Maps visibility a business owns versus its competitors, measured by Local Falcon across a grid of map searches. Red Eagle's went from 13.0% on the first scan to 30.6% on the latest: nearly a third of the map conversation in his area.

Two keywords show what that looks like up close. "Flooring contractor wesley chapel" moved from an average grid rank of 12.45 to 3.14 — share of voice 0% to 85.71% — and "tile contractor near me" went from 4.2 to 1.17, with share of voice climbing from 51.02% to 85.71%. On those searches, near his shop, Red Eagle is the map result.

The website is pulling more weight too: monthly sessions grew from 100 to 406 between the first and latest full month of tracking — roughly four times the traffic coming through the site.

Jeremy Dominguez runs Lynx Air Service in Phoenix — AC repair, replacement, and maintenance in one of the most cutthroat HVAC markets in the country. When tracking started in late 2024, the website was earning 6 organic Google clicks a month. In Phoenix, that's invisible.

Adapt maintains the site and runs the ongoing SEO — building out the service pages and keeping Lynx in front of the searches Phoenix homeowners actually type when the AC quits in the heat.

Eighteen months in, organic clicks average 29 a month, and monthly impressions are up from 6,225 to 7,955. Conversion tracking went live around March 2026 — and in roughly the 90 days since, the site has logged 17 real quote-form submissions — spam submissions filtered out of the count.

Yaro Ersh runs Vancouver Tile Pros, a tile contractor in Vancouver, Washington. The work was solid. The website wasn't doing much with it — in spring 2025 it was averaging 12 clicks a month from Google search. That's a website sitting there, not a website working.

Vancouver Tile Pros isn't on a big retainer. It's a maintenance plan — Adapt keeps the site fast, secure, and current, and keeps steady attention on the basics most agencies skip once the invoice clears. No ad spend through us. Just a website that gets looked after.

By early 2026 the same site was averaging 41 Google clicks a month — January alone brought 50. Monthly visits climbed from 33 to 116. No single trick did it. The site just kept compounding, month after month, while Yaro kept laying tile.

Nicholas Hallas runs ICT Electric out of Rhinelander, Wisconsin, handling commercial and residential electrical work across the Northwoods. Up there, the service area is big and the towns are small — if Google doesn't put you in front of people, the phone stays quiet.

Over 16 months of Google Search Console tracking, ICT's organic clicks grew from a 44-per-month average in the first three months to 57 in the last three, with a peak month of 82 clicks in September 2025. That's steady, compounding search traffic — not a spike.

The map side moved too. Between March 31 and June 4, 2026, all 3 keywords we track with Local Falcon improved and none got worse. Local Falcon measures where you rank across a grid of map searches around your area — average rank went from 8.5 to 7.3 (lower is better), and ICT's share of local voice, its slice of total map visibility versus competitors, grew from 11.9% to 18.4%.

The strongest keyword is the one that pays the most: "commercial electrician" moved from an average rank of 7.34 to 5.75, with share of voice climbing from 15.11% to 24.89% over those nine weeks.

Luke Hunter runs Hunter's Insulation out of Granada Hills, California, serving the San Fernando Valley. Insulation isn't a trade people browse for — when an attic needs it, they search "insulation contractor near me" and call whoever shows up on the map. In a market the size of LA's valley, that map is crowded.

Adapt handles the monthly marketing: Google Business Profile work, content, and steady map tracking — 39 Local Falcon grid scans across six keywords. A grid scan checks Hunter's map rank at dozens of points around the shop, so progress isn't a guess — it's a measurement.

The scorecard: of the four keywords tracked 30+ days, all four improved and none slipped. Average map-grid rank moved from 8.8 to 7.1 — lower is better — and Share of Local Voice, the slice of nearby map results Hunter's captures, grew from 7.6% to 20.6%.

The standout was "insulation company granada hills," which went from an average map rank of 8.53 to 5.48, with Share of Local Voice jumping from 6.17% to 27.16%. "Insulation contractor near me" and "insulation contractor granada hills" moved up right alongside it.

Most of our clients are contractors. McNallan Technology Solutions is a managed IT and cybersecurity company in Brooklyn Park, Minnesota — and the local search playbook doesn't care what's in your truck. Businesses shopping for an MSP search Google the same way homeowners shop for a roofer: they search, they look at the map, they call.

Rocky Johnson and the McNallan team brought Adapt on for monthly marketing — content, Google Business Profile work, and map-rank tracking across three keywords in the Minneapolis metro. IT is a brutally competitive map: you're up against national brands and every break-fix shop in town.

Since tracking started in October 2025, average map rank for "cybersecurity services" moved from 21 to 11, and the average across all three tracked keywords went from 13.8 to 10.1 — lower is better on a map grid. Monthly Google impressions grew from 11,198 to 16,593.

Raw form counts lie — almost two-thirds of submissions on this site were spam, so we don't count those. After filtering, McNallan logged 15 real contact-form leads and 15 click-to-call taps in the last ~90 days. For an MSP, where one contract can run years, that's a real pipeline.

Scott Kelly runs Lone Star Seamless Gutters out of Godley, Texas, south of Fort Worth. He's been with Adapt since 2022 — no big retainer, no ad budget through us, just a maintenance plan that keeps the website fast, current, and working.

Gutter searches in a market like Scott's aren't huge volume, and we won't pretend otherwise. But the direction is what matters: monthly Google clicks went from an average of 6 to 14 — more than double — and monthly website sessions grew from 90 to 147.

The map tells the same story. Lone Star's average map ranking across the service area improved from 8.3 to 7.2 — 2 of 3 tracked keywords got better, none got worse — and its share of local voice grew from 24.5% to 34.7% of map results across the grid.

Four years in, the site keeps earning its keep — clicks more than doubled, map visibility still climbing — which is exactly what a maintenance plan is supposed to do.

Ben Sheahan builds decks through Kerta Construction in North York, on the north side of Toronto. When Google Search Console tracking started in late 2024, the organic number was as low as it gets: zero clicks a month. Nobody was finding the site through search, period.

Eighteen months later, Kerta averages 12 organic clicks a month — with a peak of 29 in February 2026 — and monthly website sessions grew from 118 to 215 between the first and latest full month of tracking. Going from nothing to a steady stream is the hardest jump in SEO.

The Google map moved the same direction. Local Falcon scans a grid of map searches around the business — average rank across that grid went from 15.4 to 11.3 (lower is better), 3 of 4 tracked keywords improved, and Kerta's share of local voice — its slice of total map visibility versus competitors — went from 0% to 13.6%. The standout: "deck construction lawrence park" went from an average rank of 17.64 to 5.46, with share of voice jumping from 0% to 48.98%.

And the part Ben actually cares about: in the last ~90 days, the website produced 10 phone call taps — real ones, with bot traffic filtered out.