Why is SEO a Monthly Service?

A lot of people ask my SEO is an ongoing service and not something that can be done all at once. It’s a tough question to answer without going into the technical details. In this video, I use a football team as an analogy to help illustrate why SEO and marketing, in general, is something that is ongoing and not something that can be “Set it and forget it”.

I relate marketing to playing on a sports team. Starting with a good website and an optimized Google Maps listing is like starting a football season with a well-practiced team. Everyone on the team is well-conditioned and ready to go. They still have to hit the road and go play the games.

Being on the road playing games against the competition is what I equate to marketing and SEO on a monthly basis. We have to have our eyes wide open assessing the playing field and reacting to the field and the competition. It’s a constant battle.

Providing Marketing and SEO services on an ongoing basis also opens the door for other types of solutions to problems our customers didn’t even know they have. I share an anecdote in this video about a client of ours who is a landscaper. They have dozens of employees and are always in need of equipment repairs. We created a form on their website for their employees to use to submit maintenance requests to management. This streamlines their maintenance process and saves them a lot of time and hassle.

It’s little things like this that are an added benefit of working with a company like ADS on an ongoing basis. Even if we’re talking strictly marketing and SEO, you have to have a strategy that is constantly growing and adapting to the market. If you don’t, then you will lose customers to the competition that does.

I hope that helps clear the air on this question. If you have further questions, drop them in the comments and I’ll be sure to respond in a future video. Thanks for watching!

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I started learning online marketing out of necessity. My own career was at stake and I didn’t want to wait around for someone else to find us more customers. I taught myself web design and advertising and slowly figured out how to get the phone ringing on a consistent basis.

Over the years I’ve honed my approach and settled on a fundamental strategy that guarantees results. How? Because it’s simple and basic. Business is about providing valuable products and services to people and I believe marketing is just an extension of that. When people find us online, they want to work with us. They are looking for any reason not to hire us, so all we have to do is make sure they don’t find any!

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