Today, I had the pleasure of speaking with two small business owners, both of which have spent thousands on marketing and aren’t exactly sure what they got for their money.
This video is a Public Service Announcement to all business owners and marketers out there. Understanding the intention of spending money on marketing and what you expect to get in return is THE key component in the marketing equation. If you feel like you don’t know what’s going on, then this video is for you.
Also, sorry to all those marketers out there that are getting exposed. It’s a tough situation but you will get stronger from it.