Search Engine Optimization

When people need a product or service, they won’t look it up on Facebook or Instagram, they will search for it on Google, Bing or another search engine. This means that websites or businesses that are in the top positions on search results will get highly qualified visitors that can easily become their customers

What is Search Engine Optimization?

Search engines are like libraries, they scan through millions of websites just like librarians scan through books. Whenever somebody searches for something using a search engine, it will show a list of most relevant webpages for those terms. Libraries just sort books by their categories, but search engines focus a lot more on details. They have thousands of different ranking factors that they look for on each web page they scan.
They use these ranking factors to find out if the web page is relevant or not, so that they can provide the best results for the user. Our job is to optimize your website for these ranking factors so that search engines like Google consider your website a much better thing to show to the people than your competitor’s website. As you can see, SEO might sound complex, but the concept behind it is actually really simple.

What Makes SEO So Effective For Businesses?

When people need a product or service, they won’t look it up on Facebook or Instagram, they will search for it on Google, Bing or another search engine. This means that websites or businesses that are in the top positions on search results will get highly qualified visitors that can easily become their customers. If you could get your website in there, you will be the one receiving all the benefits.

SEO is a long game, it can take anywhere from 2-6 months to start getting results, but the good thing is that they are consistent. If you are running ads and for some reason you had to stop paying for them, you would stop getting any new leads. This could crush your business, but meanwhile if you were to focus on SEO, you would still continue to get leads even if you stop paying for SEO service.
Click on the image to enlarge

What results could you expect for your business?

SEO is a long process and it never completely ends. There are a lot of companies out there that pay for SEO so that they can rank well and get leads. Competition is a huge factor and the bigger the competition, the more difficult it is to rank high. There is a huge difference between ranking a website in a normal city with low competition and ranking the same website in New York or other extremely densely populated area with huge competition. Other things we could consider is whether or not your website was just built recently or if it was built a long time ago since older websites are easier to rank. There are many factors that come to play when it comes to deciding how fast you can actually rank and start getting leads.

For most of the small business websites that we build, it doesn’t take longer than 2-3 months to start getting leads from their SEO. In some cases, when we need to rank a website that’s been built a long time ago we start to see results immediately. Don’t be afraid to send us a message and ask us a question, we are here if you need any advice before you make a decision. Just send us a message and we will respond to you as soon as we are available. We were all at a point where we didn’t know much and we understand how valuable it would’ve been to just ask a question to someone with years of experience.
Click on the image to enlarge
Click on the image to enlarge

Don't Be Shy, Let's Talk About Your Business

Don’t be afraid to send us a message and ask us a question, we are here if you need any advice before you make a decision. Just send us a message and we will respond to you as soon as we are available. We were all at a point where we didn’t know much and we understand how valuable it would’ve been to just ask a question to someone with years of experience.

What does the SEO process look like?

Well, first we have to take a good look at your website and any other software that you might be using to track your results (Google Business Listing, Google Analytics, Google Search Console, etc.) The reason we do this is to identify if there are any issues with your website that might be preventing you from ranking well, so that we can see what do we need to do in order to start getting you some leads. Then we plan out exactly what are we going to be doing over the next 3 months while making sure that we focus on the most important things immediately. This helps us get the fastest results for our clients. Once that is done, we start working.

Website Audit

We analyze your website and analytics to identify your potential and give you an estimate for how fast we can get you leads.

Planning & Strategy

We decide which strategy we should focus on and we create a plan for the first 3 months.

Implementation

We start search engine optimization on your website while focusing on the most important factors during the first 3 months.

Is combining SEO with Google Ads a good idea?

It’s a great idea, but it might not be necessary for some businesses. The benefit of Google Ads is that they can bring you fast results, but they can cost a lot of money and they won’t continue to produce results after they’ve been disabled. The benefit of SEO is that you will have a steady flow of leads for a long period of time, but still, it will be difficult to fully control the amount of leads that you are getting during a short period of time. If your SEO is not producing enough results during a certain time period, you can continue to get the same amount of leads with the help of Google Ads. That’s why combining Google Ads with SEO is a great strategy for businesses that are looking to scale up their business. If you can control the amount of leads that you are getting, you can control your growth.

Don't be shy, go ahead. Ask us any questions that are on your mind.

Don’t be shy, feel free to send us a message and ask us any questions that are on your mind. We will be happy to give you advice on what you should do for your business whether you are ready to work with us or not.