It’s clear that the internet is here to stay. By now a huge chunk of commerce has moved from the streets to the online world.
Of all the places to go online, Google is by far the most popular. Over 90% of people use Google to find the goods and services they’re looking for, even if they’re looking for something in their local area.
We think of Google Search as a big city with many streets and roads lined with businesses, schools, libraries, and other value hubs. The front page of Google Search is like Main Street, downtown, where all the action is. If you are in business, you want to be where all the action is, right?
Your website is your online shop or storefront. It’s where people can go to learn about your company as well as research your products and services before they make their purchase decision.
If your shop is on Main Street (The front page of Google), then you get a lot of foot traffic just by being there. If your shop isn’t on Main Street, then most people will never know you exist. This is where SEO comes in.
A SEO, or Search Engine Optimizer, is like a real estate agent for the online world. A good agent will make sure your shop is on Main Street so you can get a nice share of the foot traffic that naturally exists there.
It can take some time to secure a good location and sometimes waiting isn’t a viable option. When this is the case, we use Google Ads. We think of Google Ads as billboards you can place right on Main Street. Your shop might be a few blocks away but you can get people to come visit by advertising on a billboard.
The most successful businesses use both strategies simultaneously. They have a shop on Main Street and they advertise on the billboards. This ensures they get as much customer traffic as possible.
These marketing tools can and should be used in conjunction. Since there are many different “Main Streets” online, you might find yourself on some and not others. By deploying billboards (Google Ads) on the streets your shop isn’t on, you can capture more attention from potential customers.
You can click the buttons below to learn more about each service and how it can work for you.
Internet Marketing Services
We'll create a wonderful online storefront to represent your brand and help potential customers learn everything they need to know about your product or service in order to make an educated purchase decision. Our ongoing support will ensure your digital storefront is maintained and produced a positive ROI.
Search Engine Optimization
We are your online real estate agent here to make sure you get the best online location possible. Getting great results with SEO is about more than traffic, however. It's about making sure that the right people are finding your website and keeping close track of their activity so we can provide the best experience possible.
Search Engine Marketing
Pay per click advertising is like your billboard for the online Main Street. We have access to an infinite number of busy roads to place our billboards and garner attention. When paired with our other services Search Engine Marketing is a primary driver of new business as well as a way to generate repeat business from past customers.