Website Strategy Worksheet Step 1 of 4 0% Thank you for allowing us to serve you best.This is your opportunity to tell us why you need a website and what the website should achieve. The more information you give us here, the better the solution we will be able to provide. If a question is not relevant, simply input N/A. We will send you a copy of this form for your future use.Business SnapshotWhat’s the name of your company?What does your company do? What are the products and services you offer?Who are the decision makers for this project? Save and Continue Later What Are We Doing?What are we doing? Website Goals:Give us your main reasons for needing a website It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. Smart goals are Specific, Measurable, Achievable, Relevant and Time-bound. With this in mind, what are the top 5 business needs of your new website? Example: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months; increase my credibility online to increase my signup rate by 5%; look professional to clients, visitors and/or investors; create a modern & professional avenue to express my products or services; become the authority in my industry/marketplace; have a mobile friendly website; actually become 100% proud of giving my business card to people etc.Goal #1*Goal #2*Goal #3Goal #4Goal #5Is there anything about your current website that serves the business well and if so, why?Is there anything about your current website that DOES NOT serve the business well and if so, why?Do you already have a sitemap?*A Sitemap is a "map" of what your website is compiled of, that is, a list of all the menu titles and page titles you want on your website and how they link together. Click Here to see an example of a sitemap.Yes - I have a sitemap I'm 100% certain aboutNo - No sitemap at all or no ideaAlmost - I have some idea of my sitemapWill there be consistent new content uploads or changes to existing content on the website?*With respect to content only (not website structure or layout) Example: Will you constantly require timetable changes, shareholder agreements to be uploaded, blog posts to be made, pictures to update, etc.Yes - WeeklyYes - Monthly or every other monthMaybe - Bi-yearlyNo - Yearly or virtually neverWho will manage the content on the website?*Myself or Staff: 100% in-houseMixture of Web Designer and in-houseWeb Designer or External Party: 100% outsourcedNot SureIs the content for your website already prepared?*Website content means: all the words, tables, forms, images, etc.Yes - All of itYes - Some of itNo - None of itAfter an outstanding website has been created, how important is ongoing support to you?*Very ImportantImportantSomewhat ImportantNot Important Save and Continue Later Who Are We Doing This For?Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?*What are the top 5 reasons your ideal customer will visit your website?*For example, research of product information, get contact details, ask questions about services, pricing, etc.Design ConceptHow do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?*CompetitorsPlease give us the websites of your main competitors so we can make sure your new site is better.Competitor Website 1Competitor Website 2Competitor Website 3Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?*Your Top 3 Favorite WebsitesList your top 3 websites that you LOVE the look, functionality, design and/or feel of and would love your website to be inspired or emulated from.Website 1 Website 2 Website 3 Tell us what you like about these websites.*With respect to the images to be used:*What is Stock photography or imagery? It allows us to legally use other people's photography - saving significant investment for a photographer.All images to be Stock images of Designer's choosingAll images to be Stock images of Client's choosingMixture of Stock images and Client's ownProfessional Custom Photography to be organized by DesignerClient will organize and provide all imagesDo you have a logo you want to use?*YesNo but I will supply oneNo and possibly you can do it Save and Continue Later Project Budget and TimelineWhat budget have you allocated for this project? Be honest and we will tell you what we can and can't do.*Please keep in mind that we treat your website as a powerful tool to generate you more credibility, more audience reach, more leads, more clients, more revenue, or more profit. We virtually set you up so that there will be financial return on your website because it is an investment.less than $5k$5k - $10k$10k - $15k$15k - $25k$25k - $40k$40k or moreWhen do you need the website completed by?*Less than 1 week (RUSH)2 to 3 weeks (Express)3 to 6 weeks (Priority)6 to 8 weeks (Standard)2 to 6 months6 months or moreWhat Does Success Look Like?If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.*Anything else you want to get off your chest?*Name* First Last Email* Phone* Save and Continue Later This iframe contains the logic required to handle Ajax powered Gravity Forms.